Keys to Faster, Clearer Writing

4. Don’t Be a Perfectionist. Ernest Hemingway once said: “write drunk, edit sober.” You don’t need to be an alcoholic to produce content to adopt Hemingway’s writing philosophy. Don’t be so tough on yourself. We continuously correct what we’re about to say before we put the words on the page. This is what Hemingway meant by writing drunk. During the drafting phase, just get your main point down on the page. There’s plenty of time for spit and polishing later.

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Hank Berkowitz, MBA, MA is a thought leadership content expert serving financial advisors, CPAs, estate planners and insurance pros. www.HBPubDev.com